MIXED USE DEVELOPMENT
MILL HOUSE
A mixed-use scheme combining residential living with independent commercial space.
LOCATION
Essex
SCALE
Residential + retail
SCOPE
Digital launch
STATUS
Completed
Mixed Use Urban
Mill House is a mixed-use development combining residential apartments with independent commercial space at ground level. The project required a digital launch strategy that could speak to two distinct audiences — prospective residents and commercial tenants — while maintaining a coherent identity for the development as a whole.
One development, two audiences.
Mixed-use developments present a particular communications challenge: the residential and commercial propositions are distinct, with different buyer motivations and decision-making processes. The digital presence needed to serve both audiences clearly without diluting the overall development brand.
A unified identity, clearly signposted.
We built a digital launch strategy around a single, strong development identity — Mill House as a place — with clear pathways for residential and commercial enquiries. The website architecture was designed to guide each audience to the information most relevant to them, while the brand remained consistent throughout.
Results.
Mill House launched with a digital presence that successfully served both residential and commercial audiences. The clear information architecture reduced friction in the enquiry process and supported the sales and lettings campaign across both elements of the scheme.
HAVE A DEVELOPMENT TO BRING TO MARKET?
Tell us about your development and where you are in the process.